If you want to succeed online, it’s important to ensure that your website speaks the language of your customers. Non-English-speaking visitors can bounce off your site if your content doesn’t speak their native tongue. This can cost you a significant chunk of your business’ sales and traffic.
SEO translation guarantees that your customers understand what you’re offering
If you’re aiming to generate organic traffic to your website, it’s essential to ensure that your content is translated into the language of your target audience. SEO stands for search engine optimization, which means increasing your website’s organic search engine traffic. Search engine advertising, on the other hand, refers to placing paid advertisements on search results pages. Using SEO translation services, you can ensure that your customers can understand what you’re offering and be more likely to convert visitors into customers.
Increased search traffic
Increased search traffic from website translations is not always a direct result of localization. It can also be a result of improved client communication. In addition, localized social media accounts can increase website traffic. Facebook, for example, provides automated tools to localize content. If your company has website content in a foreign language, it is important to localize it.
For example, if you have a blog about salsa dancing, translating it into Spanish can help your blog reach a broader audience. Not only will a large number of English speakers read your blog, but it will also be found by people from a wide range of other languages. For example, a Spanish person might type “aprende a bailar salsa” into the search bar. By translating the blog to Spanish, you can boost traffic by around 20%.
Website translation has many benefits for businesses. It helps to make your website understandable to people in other languages, and it allows you to target global markets. When your product or service is translated into a different language, it becomes more appealing to your customers, increasing your chances of increasing sales. If you need to translate your website content, you can turn to a certified translation service. Certified translators know how to make your translated content feel as local as possible.
Moreover, website translations can help your business stand out from the competition. Your competitors might be targeting similar consumers, but they might be offering better products or services. Consequently, you should focus on website translation to stand out from them. However, despite the benefits, not many brands are translating their sites.
If you don’t have a website in the language of your target market, you’re missing out on traffic and potential sales. By optimizing your website for other languages, you can get new visitors and keep them longer. When visitors stay on your website longer, they’re more likely to become customers.
Luckily, there are ways to minimize the cost of website translations without compromising the quality. One way to do this is to translate only integral pages or the most important content. You can choose a machine translation service or hire a human translator. Just be aware that the cost will increase as more languages are needed. For example, a 1,000-word blog would cost about $200 to translate. However, if you wanted to translate it into two languages, it would cost you $400.
When it comes to international marketing, website translations can make all the difference. Today, a multilingual customer is much more likely to purchase a product or service from a website that uses their native language. As such, companies are seeking new ways to expand their global reach and attract new markets. A website translated in several languages can double the number of visitors, and a bilingual site has an advantage over its monolingual counterpart.
Website translations involve many technical and linguistic processes. The translated website must function correctly and be optimized for a multilingual audience. In addition, different regions of the world have different internet speeds. In the United States, for example, transfer speeds are fast, so websites in other regions must be adapted to accommodate slower connections.