Guide to Marketing Strategies

marketingHave you tried our new product? Almost every time you say this to the people you meet, you can almost see them fleeing from the conversation. In order to take effective steps in your marketing strategies, you should take note what consumers are looking for products.

Applicable to any Lifestyle. What do you look for every time you are trying out a new product? Do you look for its applicability in your lifestyle? Well, almost everything in the market is applicable to any individual. Rather than its application, you should look for appropriateness. Is it appropriate for your lifestyle? Will it fit your personality and the people in your life? This is one aspect that marketing experts look into. Once a product can fit any lifestyle, the product will be a sure hit.

There may be instances that the potential customer does not see any application of your product in their own life. For instance, someone that does not use candles will not likely buy the scented candle you are selling. By showing the role of scented candles in the bathroom and in the kitchen as well as the dining room, you are giving out an idea for the potential customer where the candle will be of use to him. He may not use it now, but because of the way your product is displayed, he will discover the need for it.

Durability of the Product. The next thing that a consumer looks for in a product is its durability. Durability is measured by a product’s ability to stand the test of time. In terms of consumables, the longer it serves, the better it is. A product does not last long because it is not used, but rather, it does not get easily consumed because it has the ability to provide the desired results even with minimal application.

No product is durable enough to last a lifetime, unless it is not used. For customers who seemed to be looking for the impossible, you can offer a lifetime service warranty which will help to take care of the problems that they foresee. Some customers don’t like looking for people to repair or service the product, thus they will always ask for service repair information in anticipation for the need that may arise.

Product’s Aesthetic Appeal. People are first attracted to examine an item because of its appearance. An aesthetically packaged product will mean more possibilities of being looked at. It should be able to pique the curiosity of passersby. It should also be uniquely designed so that the buyer will take pride in it once they’ve bought the product.

For instance, when you are selling products that are used in the kitchen, how do you go about showcasing the aesthetic appeal of the product? The best place would be to create a small space in your store that coordinates the color scheme of your products. The customer will then envision his kitchen to be like the kitchen you are presenting and would try to get a taste of that by buying the products shown in that sample kitchen space.

On the other hand, showcasing the effect of a service may be difficult for sellers that offer specific services like landscape or repairs. The best way to showcase this is in a museum type of room. You can show how bad the previous design or the problem areas before the landscape intervention. By highlighting the problem issues, you get to show what has been done and how the landscaping service helped the client.

Appropriate Price. Next is the price tag. Does the price give justice to its manufacturing process and the benefit it provides to the consumers? Is it readily available in case clients needed more? Another criterion that a consumer decides on whether to use a new product or not is the advantage of using it over what they got used to before your product came to existence. Will using your product be a better choice for me and the people involved in my life? Will it bear effective and faster results to the product I am currently using?

Some products will not come cheap, more so with services. However, if your marketing strategy will show that the effect of the products and service that you provide are better than what they are using, this will trigger a change of heart and your product and service will be given a chance to show its efficiency. It is this chance that should be maximized, thus it is important that the product you are marketing can deliver what it promised during the advertisement and marketing strategies.

Every Big Business Started Out Small

starting a businessStarting out your own business? Are you prepared enough to start a landscaping company in Bristol? Ever planned or tried starting your own business like bristol garden design services? If you already did, then good for you – you already know how it feels to venture out and try your luck. For some, a business venture, no matter what scale, is a difficult one to start with. To start your own business means a lot – which means a lot of sacrifices, hard work, patience, perseverance and determination.

What is the first and most important before you start embarking on this endeavor? To start with, ascertain your product and the consumers it will cater to. In business terms, a question such as, “Do you have a market for your product?” meant assuring that before you decided to go out and do business, a good amount of consumers will buy your product. Basically, it is what every selling and service-oriented commercial enterprise needs – the customers. Without buyers, there’s no need for the product, which also means, no gains for you and your company.

Let’s say you have a market. The next important point to know is, how well do you know your market and your product to ensure success​? When we say success, it does not connote immediate large-scale gains, but a fair amount of profit to start with. As your clients increase, also is their needs, their specifications and their knowledge about your product or service. How well do you know the ins and outs of what you are presenting to them?

For example, you like the idea of starting your own business of making candles. You enjoy making candles, you like what you do and you even reinvent the product – but when a buyer comes with technical knowledge of it, how well can you respond? Will you be able to satisfy his inquiries and later close a deal? If he starts blabbering on the essential oils and advantages of aluminum or copper base wicks, what will you do? It is important that before you really start, you have enough knowledge to start with. This knowledge can arise from various sources: books, media, research outputs and publications, magazines.

But there is one knowledge that customers will give high regard – that knowledge that grow from your own usage of the product or service you are offering. You are in the better position if you use your products. Why? Problems that will arise can be given better solutions. Complaints can be better pacified and facilitated. Because you also use your product, you can already troubleshoot any question that may come. It’s like having a solution before someone experienced it.

No two situations are the same, in the same way, no two products are the same, as well as the responses of each buyer. One guiding light that you can use is, if you enjoy and use your products and services, there is also a good chance that many will have the same experience. It’s just a matter of keeping your head and actions together and never overestimate the demand for the supply – as quickly as they rise, it is also quick in going back to a plateau.