In 2014, content marketers predicted that 84% of users would use their smartphones to navigate the internet. To make sure smartphone users can access information without much trouble, responsive web design has become popular with mobile navigation.
Meanwhile, the focus of marketing goes back to original business content rather than curation. While creating original content could consume vast resources, minimalist and flat-design content is the best way to introduce new audiences and guarantee conversions.
If you are always browsing or surfing the web, you can always notice the changes and the varieties of websites. Some have a lot of pages or links, some have one or two sidebars, and for now, people are already using a one page website design.
A one page website is an impressive technique to those who have multiple pages. It is very beneficial to both the viewer and the owner of the website since it is easier to maintain and it makes a website faster to load.
For example is the website of Perfect Fit System (perfectfitsystem.co.uk):
They had six pages on their website, however each pages only tackles small contents that’s why it made it easier for them to combine each pages into a one single page website. There is a menu that ones you will click it, you will be automatically scrolled to that part of the page.
The first part of their menu is the “What is it?” button, it is the very first part of the page that you can see once you open their website. It tackles what the business is all about and what they offer. Next one is the “Gallery”, once you click it from the menu, you will be automatically scrolled down to the gallery which showcases the images of the products such as Perfect Fit Blinds.
Perfect Fit System also have a “How it works” button that you can always check on to read on the specifications and the requirements with what’s supposed to be done with their products. And if you are confused with what you have seen in the gallery, this one page website also had the blind types or the specifications of each type of blind that you have seen from the “Blind types” in the menu. And they have also shared their ideas where the said blinds are perfect to be displayed in a specific room from their “Room usage.” And the last part of this one page website is their “Where to buy” button in the menu. Once you click it, you will be scrolled to the end part of the website and the specifications where and how to buy their blinds are discussed.
You actually don’t have to worry once you are scrolled down automatically because the menu will always remain at the top or the header. And all of them are always accessible. However, there are some part of the website that were not included on this one page website, such as the “About” and “Contact” page because they are all stored in the website’s footer.
Perfect Fit System’s blogs weren’t also displayed from the said one page website because they already have numbers of blogs with long contents. But still, having this one page website can help Perfect Fit System a lot because more people prefer websites that are easier to navigate and loads faster than expected especially as they showcase a gallery of their products.
A web design is compared to the human body. Each part has its own function that when put together functions as one. This means, each part contribute to the execution of the whole site. One wrong move could lead to losses. To have an effective website, this infographic tries to break down the parts and explain the function of each.
Maintaining a business will require business and office equipment that you and your employees will use. With correct and careful use of these office and business equipment, the money that was used to invest on such equipment will not be wasted with unnecessary repairs.
When you finally decide to take your online shop to the next level and purchase or put up a Kensington landscaping business, you should be also aware that you are not just inventing in that office or business establishment, but also investing in the equipment and people that you will use for successful business operation. The first of these equipments that you need to have would be the office tables and chairs. Many business enterprise nowadays, no longer use the wide table space with large leather chairs but is quite amenable to the modular or mobile office partitions.
One of the advantage of choosing such type of partitions is that it conserves the budget of the company. Mobile partitions are quite easy to assemble and does not require a lot of people to work on it. Aside from this, it also does not create too much noise from pounding hammers and sawing wood as well as painting materials. Once the partitions are delivered, a small group of two to four persons can help each other to have it assembled, thus having an office partition in about four to five hours, depending on the size and quantity of the partitions ordered.
You should also take into account the equipment used by your employees. They should be kept sharp, clean and free from dirt in order to use its optimum function. On the other hand, you don’t have to worry if you have landscape gardeners in acton in your business, as they will surely take care of the equipment that they need in order to deliver the best service to the clients.
However, when it comes to office equipment like the printer, computer, telephone and facsimile machine units, it is recommended to purchase the new ones. This is not to say that the old or second hand type is not a good buy, but the new ones will provide you with the up-to-date models. In addition, warranty for service repairs can easily be managed when you purchase new ones. Unlike the second hand computer and other office machines, the warranty card and receipts will be no longer available which will pose as a future problem when the machine breaks down.
Window blinds can also be used instead of an enclosed room if privacy is wanted. Blinds can be purchased either in brand new and second-hand status. It is important to choose a color that goes well with the overall paint color of the walls of your office to provide relief for the eyes as well as support the general aesthetic appearance of your office.
For new employees, a small orientation can be organized for proper usage of office equipment, what to do should technical problems arise, trouble shooting procedures as well as reporting and calling for repair and maintenance services. This way, employees who have access to use such equipment will be informed of next steps to take when equipment problems arise.
Have you tried our new product? Almost every time you say this to the people you meet, you can almost see them fleeing from the conversation. In order to take effective steps in your marketing strategies, you should take note what consumers are looking for products.
Applicable to any Lifestyle. What do you look for every time you are trying out a new product? Do you look for its applicability in your lifestyle? Well, almost everything in the market is applicable to any individual. Rather than its application, you should look for appropriateness. Is it appropriate for your lifestyle? Will it fit your personality and the people in your life? This is one aspect that marketing experts look into. Once a product can fit any lifestyle, the product will be a sure hit.
There may be instances that the potential customer does not see any application of your product in their own life. For instance, someone that does not use candles will not likely buy the scented candle you are selling. By showing the role of scented candles in the bathroom and in the kitchen as well as the dining room, you are giving out an idea for the potential customer where the candle will be of use to him. He may not use it now, but because of the way your product is displayed, he will discover the need for it.
Durability of the Product. The next thing that a consumer looks for in a product is its durability. Durability is measured by a product’s ability to stand the test of time. In terms of consumables, the longer it serves, the better it is. A product does not last long because it is not used, but rather, it does not get easily consumed because it has the ability to provide the desired results even with minimal application.
No product is durable enough to last a lifetime, unless it is not used. For customers who seemed to be looking for the impossible, you can offer a lifetime service warranty which will help to take care of the problems that they foresee. Some customers don’t like looking for people to repair or service the product, thus they will always ask for service repair information in anticipation for the need that may arise.
Product’s Aesthetic Appeal. People are first attracted to examine an item because of its appearance. An aesthetically packaged product will mean more possibilities of being looked at. It should be able to pique the curiosity of passersby. It should also be uniquely designed so that the buyer will take pride in it once they’ve bought the product.
For instance, when you are selling products that are used in the kitchen, how do you go about showcasing the aesthetic appeal of the product? The best place would be to create a small space in your store that coordinates the color scheme of your products. The customer will then envision his kitchen to be like the kitchen you are presenting and would try to get a taste of that by buying the products shown in that sample kitchen space.
On the other hand, showcasing the effect of a service may be difficult for sellers that offer specific services like landscape or repairs. The best way to showcase this is in a museum type of room. You can show how bad the previous design or the problem areas before the landscape intervention. By highlighting the problem issues, you get to show what has been done and how the landscaping service helped the client.
Appropriate Price. Next is the price tag. Does the price give justice to its manufacturing process and the benefit it provides to the consumers? Is it readily available in case clients needed more? Another criterion that a consumer decides on whether to use a new product or not is the advantage of using it over what they got used to before your product came to existence. Will using your product be a better choice for me and the people involved in my life? Will it bear effective and faster results to the product I am currently using?
Some products will not come cheap, more so with services. However, if your marketing strategy will show that the effect of the products and service that you provide are better than what they are using, this will trigger a change of heart and your product and service will be given a chance to show its efficiency. It is this chance that should be maximized, thus it is important that the product you are marketing can deliver what it promised during the advertisement and marketing strategies.
Starting out your own business? Are you prepared enough to start a landscaping company in Bristol? Ever planned or tried starting your own business like bristol garden design services? If you already did, then good for you – you already know how it feels to venture out and try your luck. For some, a business venture, no matter what scale, is a difficult one to start with. To start your own business means a lot – which means a lot of sacrifices, hard work, patience, perseverance and determination.
What is the first and most important before you start embarking on this endeavor? To start with, ascertain your product and the consumers it will cater to. In business terms, a question such as, “Do you have a market for your product?” meant assuring that before you decided to go out and do business, a good amount of consumers will buy your product. Basically, it is what every selling and service-oriented commercial enterprise needs – the customers. Without buyers, there’s no need for the product, which also means, no gains for you and your company.
Let’s say you have a market. The next important point to know is, how well do you know your market and your product to ensure success? When we say success, it does not connote immediate large-scale gains, but a fair amount of profit to start with. As your clients increase, also is their needs, their specifications and their knowledge about your product or service. How well do you know the ins and outs of what you are presenting to them?
For example, you like the idea of starting your own business of making candles. You enjoy making candles, you like what you do and you even reinvent the product – but when a buyer comes with technical knowledge of it, how well can you respond? Will you be able to satisfy his inquiries and later close a deal? If he starts blabbering on the essential oils and advantages of aluminum or copper base wicks, what will you do? It is important that before you really start, you have enough knowledge to start with. This knowledge can arise from various sources: books, media, research outputs and publications, magazines.
But there is one knowledge that customers will give high regard – that knowledge that grow from your own usage of the product or service you are offering. You are in the better position if you use your products. Why? Problems that will arise can be given better solutions. Complaints can be better pacified and facilitated. Because you also use your product, you can already troubleshoot any question that may come. It’s like having a solution before someone experienced it.
No two situations are the same, in the same way, no two products are the same, as well as the responses of each buyer. One guiding light that you can use is, if you enjoy and use your products and services, there is also a good chance that many will have the same experience. It’s just a matter of keeping your head and actions together and never overestimate the demand for the supply – as quickly as they rise, it is also quick in going back to a plateau.
You have decided to join the online business world. You’ve read about almost everything on online marketing strategies and learned that the very first step is to build your company profile online through your own website. Let’s face it, because you own a small business, investments are vital – and where you put your investment must be carefully considered as you think of the return of investment (of course!). It is understood that you are operating on a shoestring budget for now. Added to this, you know that your website is vital for your branding and marketing.
You want to sell your product or service in your website and that any visitor is a potential client. First impression lasts. Build a good impression by avoiding these common mistakes of business websites. You may avoid losing thousands in revenues as well.
Website is a mess. Before making a design, know what you want first. Who are the potential market? What is the demographic? These should be reflected in your website. Users should easily discover on the first page where to go next as they are in your site. Experts say that when a visitor comes in and in 3 seconds they have a difficulty understanding the site or are confused what to do next, the website is not worth visiting again. So they leave and never come back.
Unclear or No call to action. Your website should always indicate what to do next. Visitors come to your site knowing what they want. So, lead them what to do next (remember the 3 seconds rule).
Content is uninteresting or not updated. It is such a tragedy that you spent time and money building your website but does not update it. Visitors are potential clients (if haven’t established customers yet) so they would want to know your latest product prices as well. Blogs must be up to date. Note that the more blogs you post, the more likely you will get more visitors. Think about a visitor being disappointed because he sees that your last blog post was 2 years ago. The customer will think that the products are of the same age as well and leave ASAP. Moreover, nowadays, users often surf using their smartphones. Your website should be compatible with that platform as well.
Spreading yourself too thin. Remember delegating? These mistakes may be because you are too focused trying to avoid costs that you do everything yourself. Tsk tsk tsk. Too focused on ROI? You don’t need to spend too much on your website. At least, someone with experience in design who understands what you want may do your website justice and who knows, get you visitors and generate leads.
What other mistakes do you think business owners make?
Off-page SEO involves mainly link building opportunities that can literally rank you significantly higher in a fortnight. As link building is probably the most fruitful off-page technique, there are a lot of schemes that are designed to provide selling-buying links. These are simply not good and you should look for natural opportunities like BuilderTrend, which does not involve any paying, but rather an exchange of these. In any case, we have prepared an explanation of why you should not buy links.
It harms the policy and rules
First and most important – it is against the rules and it is considered to be a black-hat SEO strategy! Google made a clear statement on these – just avoid these as you will get penalized sooner or later. Any money-exchanging action that involves buying/selling links or exchanging physical goods that get in return the link is strictly prohibited and if you engage in such activities, you are risking to get your site penalized. Playing by the rules is the best advice we can give you on the link building as any unusual link pattern is noticed and delisted from the index.
These links are often of low-quality
Another aspect, which is true in 99% of the cases, is that all these links that point to your site are roughly said toxic. There is also a disclaimer that reports that no one can guarantee you the results. It means you are gambling with money and you risking to get penalized at the same time.
What people mostly do is that they offer links from domains that have low authority, which means your rankings will not improve too much. So, why would you pay for a link that costs, in average, around $250, without a guarantee that a strategy will work?
It is far away from the long-term tactic
We all want to find something valuable and worthy in the long run, but these paid links are definitely not what you are looking for. No one says that you cannot achieve some good results with this strategy. But, firstly, you need to invest a lot of money and secondly, this is not something that will work all the time. It is just a matter of time before Google finds out. Once it finds out, you are about to get penal for the actions and your site will ruin its reputation. It makes no sense.
No one can give you the ratio between value and efficiency
As we said, no one can guarantee you that you will not achieve the results, but also no one can give you the real value and ratio between value and efficiency. They will always say that it is a worthy investment, but when you actually compare the prices of these links with your potential profit/loss, there is a huge gap that no one can predict. It is much better to hire a professional SEO consultant to perform a site audit to find out on-page problems that could cause severe drops on the SERPs. Once you solve your on-site SEO, then start thinking of off-page.
Digital marketing is an important part of every business and brand that is on the market and therefore it is highly important to have the right marketing tools available to use. The SEM reporting for marketers is the inevitable part of the daily duties as well as using some other tools that contribute to the marketing analysis. In this article, we will list some of the most important tools that you must have in 2020 to keep track of the competition!
If you are running Microsoft, Facebook and Google campaigns, Adzooma is the best way to go as this tool allows you to manage, optimize and scale up your campaigns very quickly. In addition, there are a lot of automation features that will not be time-consuming, plus you can lead your focus in the way you want and set some goals.
If you need to have multiple accounts, in case you are running an agency, you can count on the full support and multi-account feature! All new users who sign up for the tool will be able to use all its features for free due to 1st June, when you will have to pay for a subscription.
Your lead generation can stumble down easily if you do not keep track of the right metrics. All your work and efforts that you put into the marketing are easily assessed and depict the lead generation results as you make changes.
This tool comes with more than 40 different tools that are integrated and allow you to create visual reports, as you have insight into each channel that brings traffic and gets leads. The best part is that you can integrate it with other tools as well and improve your performance with the additional tools.
If you want to have an intuitive dashboard with the most precise metrics and data, Latana offers you all this and even more! As you make changes and invest efforts in marketing, Latana offers you insight into the data and your performance.
This way, you can see the data for specific target groups and audiences and you can even predict the impact on your campaign after making some changes. The data that you extract can be used also for targeting the right audience, to improve the business’ performance, reduce costs and hitting the larger group of people that might be interested in your brand.
The visual marketing helps you to create the perfect business marketing strategy as more than 80% of people retain what they see and 20% what they read. Therefore, you can customize photo filters, arrange the texts, even create images from scratch to offer the most customized service and experience. The best part about the tool is that uses the drag-and-drop concept, so the users will be delighted with the straightforward work and intuitive design. It even comes with the pre-defined image dimensions for all social media platforms that are available!
Starting a plumbing business that will become successful is not that easy as there are already a lot of companies out there that sell the same service. Still, as long as it is not easy, there are a couple of tips that can help you with the Plumbing SEO strategy but also with the basic startup. In this article, we will try to set up your plumbing business and have a lot of clients that will bring your profit.
Know the best locations for the plumbing business
While you might want to run a company in your city, it is very likely that the competition is fierce and you won’t be able to stay afloat. While bridging the gap might be a serious job that requires a lot of research, what you can do is to look for the locations that are not covered by this service.
Yes, this may be an additional travel issue, but you will be the first company in a certain area, which means you will have a lot of requests and work. You can form a team for pure repair, while you can form another team for the installation of the pipes. This way, you cover two things and you still have no competition in the city.
Work only with trained and certified plumbers
If your plan is to form a team of plumbers that will work for you, have in mind that hiring plumbers with no or less experience can be a huge backfire. They might work for less money, which leaves you a lot of space for profit, but the quality of work is something that is disputable.
If you want to, you can pay a course to the less experienced people and have them equipped with knowledge. However, our strong recommendation is to stick to trained professionals who have been in the business for a long time.
Gather the required documents to avoid legal problems
Like it is the case with every business, you must have all the documents in order to register your business and make it legal. Depending on the state you live in, you will have to acquire a plumbing license, permit as well as other documents like forms, proposals, guides for clients and tax identification numbers.
Not to mention the internal papyrology ranging from the inventory to the list of workers. Failing to have these documents, you put your business in the legal risk.
Make a good business card
The last tip is related to the design, which can attract a lot of customers. Hire a professional designer to have your business card designed, including phone number, email, address and other information that the clients might need. Remember, the sleek design attracts people so make sure you have something catchy to spark the interest in the clients. Spend a bit more on the design and hand out your business cards outside to people.
– COMPUTER. Any computer, it does not have to be anything special, but preferably not older than 7-8 years. You do not need these latest 64-bit computers.
– E-MAIL ORDER. Unlike the formerly dominant local e-mail programs (Microsoft Outlook, Eudora, etc.), today they are dominated by webmail services like Google Mail (Gmail), Yahoo Mail (Ymail) and others.
– PDF PROGRAM. PDF is a form that is widely popular for the exchange of documents on the Internet. PDF files can be displayed in the web browser itself and can be downloaded to your computer. To view PDF files, but also to transfer them to other formats – for example, images, create PDF files, and others, use the free PDF-Xchange Viewer
– CONTRIBUTIONS TO DIFFERENT SOCIAL NETWORKS. Primarily Facebook, Twitter and now more popular Google+
– FORUMS – Forums are the online community of expansions of social networks. They are still very popular among people with similar interests. People have countless interests and so have a myriad of forums.
– VIDEO PROCESSING. In Windows OS, you have built-in Microsoft Movie Maker from the old Windows XP with Service Pack 3.
– PICTURE PROCESSING. You do not need Photoshop or Corel. These are programs for designers, graphic preparation … For easy manipulation of the images you need in every operating system built-in programs, for example in the windows OS program Paint, just explore your operating system
– CONTRIBUTIONS TO DIFFERENT PHOTO SERVICES. What will they do? As you know when you create your blog or site, you can send an image from your computer to your personal account at that service. We had this in a lesson on the Word Word blog and image posting.
– ENGLISH LANGUAGE. Depending on what you are going to do and which market you plan to cover, you will need to a lesser or greater degree some knowledge of the English language. The most popular Internet services and programs are largely localized to languages with ex-YU space.
– WEB CAMERA. It is desirable that you have it when communicating with others, for example, video calls to Skype, webinars where you will use a webcam, video conferencing with multiple participants, etc., to establish a closer relationship with the audience.
– SKYPE. The name itself speaks. Download it from the official Skype website. It will also help you with training at Net School and the next day in the work to make video calls with other people around the world for free.
– AVATAR. Avatars are small thumbnails that appear next to your comments on blogs, forums, etc.
– SERVICES FOR EXCHANGING LARGE FILES. Sometimes it will be necessary for you to allow others to download a large file from you.
Web design can be one of the most useful and profitable skills you can acquire in your professional career.
How to Become a Web Designer?
When we say “I want to learn web design” it’s like saying “I want to learn to cook”. There are thousands of different recipes and different styles of cooking. We also have a number of specific tools and principles that every designer needs to know. Since web design is such a wide area, many people are wondering where to start. Because of the over-selection, the majority never begins to learn this area.
The web design area is in constant development and it is imperative that you keep up with events and follow the new trends.
Where to start?
The most important graphics software that you must learn to use is Adobe Photoshop and possibly Adobe Illustrator. In addition, we recommend learning Adobe Fireworks and Adobe Dreamweaver. These programs are not complicated for learning, but they are very complex and it will take time to master them.
Start from the base
According to our experience, the first step to take is getting to know basic web technologies (HTML and CSS) instead of focusing on software work such as Adobe Dreamweaver. HTML is the essence of every modern website, while CSS is responsible for styling this structure. Depending on the type of learning that suits you more, you can start with a good book, or opt for tutorials.
And in the end, we highlight one of the best learning resources through video tutorials – Lynda.com. This is a resource that is not free, but given the quality of the materials you offer, your investment will be paid off in multiple ways.
Welcome to the home page of the San Diego Democratic Club, one of the largest chartered Democratic Clubs in San Diego County. Since 1975, we have been providing effective political action, advocating for fairness and equality for the lesbian, gay, bisexual, and transgender community.
SDDC meets at 7 p.m. (social at 6:30 p.m.) on the fourth Thursday of every month (except July, November, and December) at the Joyce Beers Community enter (map), located on Vermont Street, two blocks north of University Avenue in the Uptown District Shopping Center in Hillcrest (across the street from Trader Joe’s).
You can e-mail us with any questions or comments at Info at sddemoclub org , telephone us at (858) 496-3312, or write us at PO Box 33050, San Diego, CA 92163.
Since you are reading this blog means that you practically have 99% of what you need in terms of equipment and programs and the only thing that still fails is some knowledge, exercise, and sometimes good advice. What do you already have: computer with internet connection, operating system (Windows or Linux) and Internet browser (some of these Firefox Mozilla – free, Internet Explorer – comes with Windows OS and is not free, Google Chrome – free or some other …).
To successfully deal with internet marketing, you do not need any expensive programs or some special technical skills. The greatest danger to beginners in the field of internet marketing is because of some prejudices that lead to easy withdrawal even before the start. Here’s how things go through a couple of examples. Many (mistakenly) think that Internet marketing is a Web design example. Internet marketing belongs to a lot of other web designers.
- Internet marketing enables us not only to work for ourselves, but also to work for others, and you know what the distribution of earned money is. One of the methods of quite solid earnings on the Internet is reduced to:
- Find through the Internet developers from China or India (everyone speaks English) who will make you some interesting application, a little programmer that others may need. You can pay programmers from these countries online and their rates are low,
- Make an internet marketing campaign and start selling this program.
Internet marketing allows you to make money and when you are not there, for example, someone can order your video course on how to hobby as a hobbyist. Someone interested and willing to pay $ 20-30 for your electronic video guide (video book) on this topic. Then, after payment, it will be automatically forwarded to the page where the video is downloaded.
Use and how the video goes through the video tells you the mail with the expressions of gratitude for making such good video lessons that have helped him to realize his long-term desire and while you are on vacation, let’s say
The advice is never enough. We’ve written about things you can not do, about how to make your site live on the Internet, we even gave you examples of sites that are very badly done. It’s now time to consult those who have just begun with web design.
Web design requires a lot of creativity, time and effort. If you are just a beginner, then you must have a few things in mind before you start designing the site. Exercise and experience will only make you a good web designer. It’s also important that you keep up with trends and pay attention to how other sites have been made.
Get started from CMS
This is the easiest and easiest way to create your site and why not use it. Install some CMS like WordPress or Joomla and get started. You will see that in a very short time you will have your site.
Learn the basics of web design
After CMS, it’s best to start HTML and CSS and learn to create your site’s design. Try to make the same design as you had on the site in the CMS.
Add animations to your site
After this, you are no longer an absolute beginner and you can start learning PHP, ASP, some Framework such as ASP MVC4 or PHP Zend.
Leave some things to the experts
You can not be the best in everything and that’s why it’s best to leave some things to the experts. You do not have to spend time on making a logo because someone will certainly be able to do it much faster and better for you. During this time you can design the structure of the site and start designing.
Before you start designing, make a sketch of your site. Only after you have completed the sketch you can start picking colors and making pictures. It’s also important to collect content for your site to know what you need on certain sites.