Are you planning to hold a corporate event? If the event planning can be managed at the office, it should be well-planned by the employees themselves. As such, when the planning is well underway and an event coordinator has been assigned, most of the task of the employees involve will be to market and advertise the corporate event. This is especially true if the corporate event’s goal is to bring up sales. Marketing corporate events are no easy task. The corporate event itself may fail or succeed based on the marketing style and strategies that employees will make.
Employees may suggest many strategies like printing leaflets and brochures to distribute to clientele and possible customers. This will usually involve a lot of printing or ordering them, months before the event schedule. While the event coordinator will be very well equipped and skilled in calling and reserving the venue, it is always the visitors that will come to the site that will make or break the event. Without the visitors or possible customers, the event will be of no use at all. The corporate event, if used as a marketing strategy should serve the purpose and should generate the results expected. As such, marketing it would be one of the major goals of employees involved.
Leaflets and brochures or any printed material distributed to people are good. It is a way to help boost the exposure of the event as well as the company. It will also serve as a reminder of the products and services that the company offers for those who won’t be able to come. However, it will divert the possible customers from the real purpose of the event – to generate sales or increase possible client database.
Using the company’s website is one of the most affordable and easiest ways to market the event. However, there are a couple of things to take note of to ensure that the corporate event is noticed and possible customers take an interest in attending it as follows:
Create a helpful and attention grabbing infographic. The business website should be well updated for it to appear in related searches. As such, posting an informative and attention grabbing infographic will generate viewers and visitors. In addition, most computer users are attracted to good use of graphics and text. This is one of the most desirable ways to provide information and generate traffic to the company’s website as well.
Update the company website’s blog. The company website’s blog does not necessarily have to contain articles on products and services. It can very well include what is happening in the company, partnerships as well as celebrations. Have a writer write something about the upcoming corporate event. It would be best to highlight the guests or artists that will be coming to pique visitor and crowd interests.
Share the blog on social networking sites. The social media is one of the best mediums for propagating information about a corporate event. As mentioned earlier, a great infographic can easily generate traffic to the website as well as readers for the company’s blog. Providing an infographic will also help reading very interesting, which consequently, makes sharing on social media network automatically for website visitors and users.
Highlight freebies. Corporate events usually provide freebies to visitors and potential customers. Usually, the freebies are given in exchange for a business card or a sale. As such, include photos of freebies on the company’s website to entice website visitors to grace the event.
Highlight promotional offers. Usually, it is during the corporate events that promotional offers on products and services are offered. This is to entice potential customers to avail of the products and services that the company offers. As such, it would also be advisable to provide links and photos of the products that are being promoted. Highlight the discount that potential customers will get once they availed of the service or bought a product.
Use bring a friend promotional offers. If applicable, tell customers that they will be given discounts or freebies when they bring a friend when they attend the corporate event. This will also help to ensure that should your customers visit and purchase a product their friends will also be encouraged to do so. This is akin to customers recommending your products and services to their friends.
When the customers as well as potential clients attended the corporate event, it is up to the marketing and advertising employees to ensure that these visitors and clientele do not get bored with the event. The marketing and advertising strategies will be for naught if visitors will just come and then leave when they find the corporate event boring.