How the Business Website can help Advertise Corporate Events

marketingAre you planning to hold a corporate event? If the event planning can be managed at the office, it should be well-planned by the employees themselves. As such, when the planning is well underway and an event coordinator has been assigned, most of the task of the employees involve will be to market and advertise the corporate event. This is especially true if the corporate event’s goal is to bring up sales. Marketing corporate events are no easy task. The corporate event itself may fail or succeed based on the marketing style and strategies that employees will make.

Employees may suggest many strategies like printing leaflets and brochures to distribute to clientele and possible customers. This will usually involve a lot of printing or ordering them, months before the event schedule. While the event coordinator will be very well equipped and skilled in calling and reserving the venue, it is always the visitors that will come to the site that will make or break the event. Without the visitors or possible customers, the event will be of no use at all. The corporate event, if used as a marketing strategy should serve the purpose and should generate the results expected. As such, marketing it would be one of the major goals of employees involved.

Leaflets and brochures or any printed material distributed to people are good. It is a way to help boost the exposure of the event as well as the company. It will also serve as a reminder of the products and services that the company offers for those who won’t be able to come. However, it will divert the possible customers from the real purpose of the event – to generate sales or increase possible client database.

Using the company’s website is one of the most affordable and easiest ways to market the event. However, there are a couple of things to take note of to ensure that the corporate event is noticed and possible customers take an interest in attending it as follows:

Create a helpful and attention grabbing infographic. The business website should be well updated for it to appear in related searches. As such, posting an informative and attention grabbing infographic will generate viewers and visitors. In addition, most computer users are attracted to good use of graphics and text. This is one of the most desirable ways to provide information and generate traffic to the company’s website as well.

Update the company website’s blog. The company website’s blog does not necessarily have to contain articles on products and services. It can very well include what is happening in the company, partnerships as well as celebrations. Have a writer write something about the upcoming corporate event. It would be best to highlight the guests or artists that will be coming to pique visitor and crowd interests.

Share the blog on social networking sites. The social media is one of the best mediums for propagating information about a corporate event. As mentioned earlier, a great infographic can easily generate traffic to the website as well as readers for the company’s blog. Providing an infographic will also help reading very interesting, which consequently, makes sharing on social media network automatically for website visitors and users.

Highlight freebies. Corporate events usually provide freebies to visitors and potential customers. Usually, the freebies are given in exchange for a business card or a sale. As such, include photos of freebies on the company’s website to entice website visitors to grace the event.

promotional offersHighlight promotional offers. Usually, it is during the corporate events that promotional offers on products and services are offered. This is to entice potential customers to avail of the products and services that the company offers. As such, it would also be advisable to provide links and photos of the products that are being promoted. Highlight the discount that potential customers will get once they availed of the service or bought a product.

Use bring a friend promotional offers. If applicable, tell customers that they will be given discounts or freebies when they bring a friend when they attend the corporate event. This will also help to ensure that should your customers visit and purchase a product their friends will also be encouraged to do so. This is akin to customers recommending your products and services to their friends.

When the customers as well as potential clients attended the corporate event, it is up to the marketing and advertising employees to ensure that these visitors and clientele do not get bored with the event. The marketing and advertising strategies will be for naught if visitors will just come and then leave when they find the corporate event boring.

An Effective Web Design [Infographic]

A web design is compared to the human body. Each part has its own function that when put together functions as one. This means, each part contribute to the execution of the whole site. One wrong move could lead to losses. To have an effective website, this infographic tries to break down the parts and explain the function of each. effective_web_design_s1

5 Web Design Tips for Elderly Users

seniors using a laptopOne of the most challenging works for web designers is to design a website that is friendly to elderly users. Note that you may benefit from making your website friendly to seniors for older folks have a lot of time to spend and money as well. The key in making your services and products available to seniors is to make your website as friendly as possible to elderly users. Here are web design tips to help you:

Make Fonts Larger. Have you seen keyboards that are specifically for the use of the elderly? You can see high contrast keyboards as well as large type-faced ones. This is to facilitate ease of use for the elderly. As such, designing your website to have large type-faced fonts are essential in order to facilitate ease of use for the elderly.

Avoid Flashing Advertisements. Attention-grabbing advertisements may be great for kids. However, for the elderly, it can be downright irritating and may hurt the eyes. Take note that most elderly wear glasses and such flashing ads will reflect on their reading glasses, which can cause eye strain. You beat the purpose of making your website elderly-user friendly if you have ads that flash light Christmas lights.

Avoid Complex Layouts. Residents in a Bluebird Care (West Minster & City of London) facility may take interest in learning how to use the computer. This can be a part of their leisure activities, especially in the afternoon when there’s nothing much to do or therapies to go to.  Layouts that make navigating confusing is not beneficial as it would make teaching, showing and learning the basics of using the computer more difficult. Chances are, the elderly may not stay too long when they reach your website as they feel anxious whenever they do.

Ensure that most tasks will entail clicking of the mouse. For instance, you availed of care at home Mayfair services for your old folks at home. You are confident that someone will look after them when you are away on a business trip. You would want to talk to them via the internet messaging services instead of calling them, right? Calls may become too costly. As such, it would be great to have the senior learn how to use the computer. If you have a website design that can facilitate typing by clicking the letters on the screen, that would be a great plus factor, right? The elderly will be using the services as well as their children. Sounds like hitting two birds with one stone, right?

Avoid using embedded links on words. When you want an elderly to go to a particular page, it is best to use “click here,” “go here,” “go to this page.” This is an obvious link to them and is a clear indication that they are going to that page instead of embedding links in keywords.

With an elderly-user friendly website, you are in a better position to attract more visitors to your website. It is just logical to design a website that is meant to service the elderly be friendly for the elderly.

Investing On Business Equipment

businessMaintaining a business will require business and office equipment that you and your employees will use. With correct and careful use of these office and business equipment, the money that was used to invest on such equipment will not be wasted with unnecessary repairs.

When you finally decide to take your online shop to the next level and purchase or put up a Kensington landscaping business, you should be also aware that you are not just inventing in that office or business establishment, but also investing in the equipment and people that you will use for successful business operation. The first of these equipments that you need to have would be the office tables and chairs. Many business enterprise nowadays, no longer use the wide table space with large leather chairs but is quite amenable to the modular or mobile office partitions.

One of the advantage of choosing such type of partitions is that it conserves the budget of the company. Mobile partitions are quite easy to assemble and does not require a lot of people to work on it. Aside from this, it also does not create too much noise from pounding hammers and sawing wood as well as painting materials. Once the partitions are delivered, a small group of two to four persons can help each other to have it assembled, thus having an office partition in about four to five hours, depending on the size and quantity of the partitions ordered.

You should also take into account the equipment used by your employees. They should be kept sharp, clean and free from dirt in order to use its optimum function. On the other hand, you don’t have to worry if you have landscape gardeners in acton in your business, as they will surely take care of the equipment that they need in order to deliver the best service to the clients.

However, when it comes to office equipment like the printer, computer, telephone and facsimile machine units, it is recommended to purchase the new ones. This is not to say that the old or second hand type is not a good buy, but the new ones will provide you with the up-to-date models. In addition, warranty for service repairs can easily be managed when you purchase new ones. Unlike the second hand computer and other office machines, the warranty card and receipts will be no longer available which will pose as a future problem when the machine breaks down.

Window blinds can also be used instead of an enclosed room if privacy is wanted. Blinds can be purchased either in brand new and second-hand status. It is important to choose a color that goes well with the overall paint color of the walls of your office to provide relief for the eyes as well as support the general aesthetic appearance of your office.

For new employees, a small orientation can be organized for proper usage of office equipment, what to do should technical problems arise, trouble shooting procedures as well as reporting and calling for repair and maintenance services. This way, employees who have access to use such equipment will be informed of next steps to take when equipment problems arise.

Guide to Marketing Strategies

marketingHave you tried our new product? Almost every time you say this to the people you meet, you can almost see them fleeing from the conversation. In order to take effective steps in your marketing strategies, you should take note what consumers are looking for products.

Applicable to any Lifestyle. What do you look for every time you are trying out a new product? Do you look for its applicability in your lifestyle? Well, almost everything in the market is applicable to any individual. Rather than its application, you should look for appropriateness. Is it appropriate for your lifestyle? Will it fit your personality and the people in your life? This is one aspect that marketing experts look into. Once a product can fit any lifestyle, the product will be a sure hit.

There may be instances that the potential customer does not see any application of your product in their own life. For instance, someone that does not use candles will not likely buy the scented candle you are selling. By showing the role of scented candles in the bathroom and in the kitchen as well as the dining room, you are giving out an idea for the potential customer where the candle will be of use to him. He may not use it now, but because of the way your product is displayed, he will discover the need for it.

Durability of the Product. The next thing that a consumer looks for in a product is its durability. Durability is measured by a product’s ability to stand the test of time. In terms of consumables, the longer it serves, the better it is. A product does not last long because it is not used, but rather, it does not get easily consumed because it has the ability to provide the desired results even with minimal application.

No product is durable enough to last a lifetime, unless it is not used. For customers who seemed to be looking for the impossible, you can offer a lifetime service warranty which will help to take care of the problems that they foresee. Some customers don’t like looking for people to repair or service the product, thus they will always ask for service repair information in anticipation for the need that may arise.

Product’s Aesthetic Appeal. People are first attracted to examine an item because of its appearance. An aesthetically packaged product will mean more possibilities of being looked at. It should be able to pique the curiosity of passersby. It should also be uniquely designed so that the buyer will take pride in it once they’ve bought the product.

For instance, when you are selling products that are used in the kitchen, how do you go about showcasing the aesthetic appeal of the product? The best place would be to create a small space in your store that coordinates the color scheme of your products. The customer will then envision his kitchen to be like the kitchen you are presenting and would try to get a taste of that by buying the products shown in that sample kitchen space.

On the other hand, showcasing the effect of a service may be difficult for sellers that offer specific services like landscape or repairs. The best way to showcase this is in a museum type of room. You can show how bad the previous design or the problem areas before the landscape intervention. By highlighting the problem issues, you get to show what has been done and how the landscaping service helped the client.

Appropriate Price. Next is the price tag. Does the price give justice to its manufacturing process and the benefit it provides to the consumers? Is it readily available in case clients needed more? Another criterion that a consumer decides on whether to use a new product or not is the advantage of using it over what they got used to before your product came to existence. Will using your product be a better choice for me and the people involved in my life? Will it bear effective and faster results to the product I am currently using?

Some products will not come cheap, more so with services. However, if your marketing strategy will show that the effect of the products and service that you provide are better than what they are using, this will trigger a change of heart and your product and service will be given a chance to show its efficiency. It is this chance that should be maximized, thus it is important that the product you are marketing can deliver what it promised during the advertisement and marketing strategies.

Every Big Business Started Out Small

starting a businessStarting out your own business? Are you prepared enough to start a landscaping company in Bristol? Ever planned or tried starting your own business like bristol garden design services? If you already did, then good for you – you already know how it feels to venture out and try your luck. For some, a business venture, no matter what scale, is a difficult one to start with. To start your own business means a lot – which means a lot of sacrifices, hard work, patience, perseverance and determination.

What is the first and most important before you start embarking on this endeavor? To start with, ascertain your product and the consumers it will cater to. In business terms, a question such as, “Do you have a market for your product?” meant assuring that before you decided to go out and do business, a good amount of consumers will buy your product. Basically, it is what every selling and service-oriented commercial enterprise needs – the customers. Without buyers, there’s no need for the product, which also means, no gains for you and your company.

Let’s say you have a market. The next important point to know is, how well do you know your market and your product to ensure success​? When we say success, it does not connote immediate large-scale gains, but a fair amount of profit to start with. As your clients increase, also is their needs, their specifications and their knowledge about your product or service. How well do you know the ins and outs of what you are presenting to them?

For example, you like the idea of starting your own business of making candles. You enjoy making candles, you like what you do and you even reinvent the product – but when a buyer comes with technical knowledge of it, how well can you respond? Will you be able to satisfy his inquiries and later close a deal? If he starts blabbering on the essential oils and advantages of aluminum or copper base wicks, what will you do? It is important that before you really start, you have enough knowledge to start with. This knowledge can arise from various sources: books, media, research outputs and publications, magazines.

But there is one knowledge that customers will give high regard – that knowledge that grow from your own usage of the product or service you are offering. You are in the better position if you use your products. Why? Problems that will arise can be given better solutions. Complaints can be better pacified and facilitated. Because you also use your product, you can already troubleshoot any question that may come. It’s like having a solution before someone experienced it.

No two situations are the same, in the same way, no two products are the same, as well as the responses of each buyer. One guiding light that you can use is, if you enjoy and use your products and services, there is also a good chance that many will have the same experience. It’s just a matter of keeping your head and actions together and never overestimate the demand for the supply – as quickly as they rise, it is also quick in going back to a plateau.

Advantages of Looking for a Job Online

websiteHow do you start looking for a job? Do you look up local newspapers or search online? Since the advent of computers, the local newspaper is hardly noticed when looking for a job. Most job seekers would use their computer in search for a job. How convenient, right? There are a couple of more advantages in looking for a job through online job ads:

Save on paper and ink. When you apply through the online process, you get to submit your resume online. You don’t have to print it and send it through snail mail. This is especially helpful if you have a lot of Bluebird in-home care experience to put into your resume. The employer can view your list of experience without you having to print it.

Save on travel expenses in answering Bluebird Care (Peterborough) vacancies. Though it is always good to see the company and the office in person, it wouldn’t be practical if you have to spend money on going to these agencies. A company that posts their job online will probably get a lot of applicants. It would be best to get an appointment when the employer sees that you have the set of qualifications they are looking for.

A faster process in sending application and hiring. When you send applications through online, you can actually send it to multiple employers. These employers, upon receipt of your resume will be able to view it online too. Some may take time to reply, while others may reply as soon as they receive your application. Some responses are also auto-generated so it is also advisable to check your emails regularly. In addition, using the email will also render you to respond swiftly.

Employers get to see your computer skills. Some employers opt to post their vacancies online to gauge an applicant’s knowledge in browsing the internet and using the computer. The job you are applying for may involve use of computer resources, such as applying online is one of the ways that employers measure that skill.

Available 24 hours. Some offices operate on an 8 hour basis only. However, since the vacancies are posted online, you can very well send an application to the company of your choice whatever time and day you desire. You don’t have to wait for the office to open, which can save you time, right?

Learn about the company you are applying for. You can also get to research first about the company you are interested in applying a job before you send your application. You can learn about what the job is about and can even ask friends who have been with the company.

It is quite easy to apply for a job. What’s important with these online applications is the commitment to attend to interview requests. Employers took time to review your resume and may find qualities that befit the position they are trying to fill. It is actually through the interview that employers get to validate the contents of your resume, thus attending your interview schedule is a vital aspect in getting the job offer.

Common Web Design Mistakes Small Businesses Make

You have decided to join the online business world. You’ve read about almost everything on online marketing strategies and learned that the very first step is to build your company profile online through your own website. Let’s face it, because you own a small business, investments are vital – and where you put your investment must be carefully considered as you think of the return of investment (of course!). It is understood that you are operating on a shoestring budget for now. Added to this, you know that your website is vital for your branding and marketing.

You want to sell your product or service in your website and that any visitor is a potential client. First impression lasts. Build a good impression by avoiding these common mistakes of business websites. You may avoid losing thousands in revenues as well.

Website is a mess. Before making a design, know what you want first. Who are the potential market? What is the demographic? These should be reflected in your website. Users should easily discover on the first page where to go next as they are in your site. Experts say that when a visitor comes in and in 3 seconds they have a difficulty understanding the site or are confused what to do next, the website is not worth visiting again. So they leave and never come back.

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Unclear or No call to action. Your website should always indicate what to do next. Visitors come to your site knowing what they want. So, lead them what to do next (remember the 3 seconds rule).

 Content is uninteresting or not updated. It is such a tragedy that you spent time and money building your website but does not update it. Visitors are potential clients (if haven’t established customers yet) so they would want to know your latest product prices as well. Blogs must be up to date. Note that the more blogs you post, the more likely you will get more visitors. Think about a visitor being disappointed because he sees that your last blog post was 2 years ago. The customer will think that the products are of the same age as well and leave ASAP. Moreover, nowadays, users often surf using their smartphones. Your website should be compatible with that platform as well.

Spreading yourself too thin. Remember delegating? These mistakes may be because you are too focused trying to avoid costs that you do everything yourself. Tsk tsk tsk. Too focused on ROI? You don’t need to spend too much on your website. At least, someone with experience in design who understands what you want may do your website justice and who knows, get you visitors and generate leads.

What other mistakes do you think business owners make?